Google is giving $340 million in Google Ad credit to SMB’s in response to COVID-19. Their goal is to help these businesses stay in contact with their customer during this global pandemic. If you own an SMB, read on to find out how this could impact your business.
What you need to know about the Google Ads Credit
Eligibility
Small and medium-sized businesses globally, who have spent with Google Ads in the past ten out of twelve months of 2019, and in January and/ or February of 2020.
Amount
Each company will be eligible for 1 credit for their account. The amount of the credit will vary based on historic ad spend by the business and the currency of the country for the account. However, if you have a manager account with multiple eligible accounts tied to it, each eligible account will receive a credit.
Availability
Google will begin distributing the ads credit to eligible companies, in phases starting in late May of 2020. If your company receives an ad credit you will be notified by Google via your ads account.
Usage
You can spend your credits on future ads (this does not include current or previous campaign spend), until the end of 2020. These credits can be applied to any campaign type across the Google Ads platform including Search, Display, and YouTube.
You must use the credit before December 31st, 2020. After this date, Google will remove the unused credit from your ads account.
You can see Google’s full announcement here.
Take advantage of the Google Ads Credit
Don’t let your Google Ad campaigns get stagnant. Here are some suggestions to amp up your campaigns:
- Reevaluate your ad campaigns to make sure they align with the current mindset of your customer.
- Check out what your competitors are doing.
- Brush up on Google’s literature on how to use Google Ads.
- Consult with a professional on how to get the most bang for your buck with your Google Ads.
Tidal Media is here to support you with your Google Ad needs. Please feel free to reach out to us to discuss how we can help enhance your pay-per-click strategy.
